“Every entrepreneur faces trade-offs when founding and growing their company. As we discovered at YouTube, those early decisions have far-reaching impacts and lead to unforeseen pitfalls down the road. Noam Wasserman uses vivid anecdotes and deep research to expertly outline the key early choices that define a startup, making The Founder’s Dilemmas an invaluable alternative to real-world trial and error.” —Chad Hurley, founder-CEO of YouTube

“This book provides the rare combination of practical advice and scholarly research. It gets to the heart of the people issues that can bedevil every, and I do mean every, startup. Issues such as founder motivations, equity splits, and equity control can make or break a company. I guarantee that the price of this book is approximately one-thousandth of what you’ll pay lawyers to clean up your mess if you don’t read it.”–Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

“Noam Wasserman takes you through every major issue in a startup and shows you how to handle it in a prescriptive, logical way. The Founder’s Dilemmasis for everyone thinking about starting a serious company, with their eye on a big prize, and for the people who invest in those companies.”–Paul Maeder, chairman of the National Venture Capital Association, founder and general partner of Highland Capital Partners

“The research that Noam Wasserman has assembled here can help entrepreneurial companies who want to prepare well for their future. The Founder’s Dilemmas is a must-read for anyone thinking about starting a business.”–Timothy C. Draper, founder of Draper Fisher Jurvetson

“This book offers a rich understanding of the central personal dilemmas that entrepreneurs uniquely face. These dilemmas are tied to particular choices for entrepreneurs that can have subtle and unexpected ramifications. I don’t know of any other book that comes close to examining these specific and important issues.”–Kathleen M. Eisenhardt, Stanford University, coauthor of Competing on the Edge: Strategy as Structured Chaos

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